Absurd Cases
Absurd Cases is a phone case customization app adapted from Casetify. It allows its users to customize a phone case for any iPhone model. Users can add photos from their phone to the back of the case, adjust the color, and the level of protection the case provides.
Process Sketches
Branding
The branding for Absurd Cases is a brutalist style centered around bold primary colors and flat geometric shapes. The typography is very bold and geometric. The idea is that these simple shapes and colors are the building blocks for creativity. The interface is engaging and welcoming.
Branding
The branding for Absurd Cases is a brutalist style centered around bold primary colors and flat geometric shapes.
The typography is very bold and geometric. The idea is that these simple shapes and colors are the building blocks for creativity. The interface is engaging and welcoming.
New Design
I wanted to simplify the steps it takes to get the user from the homepage to the customizing page. This would make the user feel rewarded for using the app immediately. My solution for this problem was to assume some settings for the user as a default phone case. This way they get to the main customization screen after only one click instead of the five it takes on the Casetify app. An interesting design challenge that came with this was fitting all the customization options into one screen without making it feel overwhelming and cluttered.
